What if you could see yourself as others see you? What if you could have a “gods eye” view of how the people in your social network interact? Or `see’ the rhythms of interaction for everyone in your town? Reality Mining, described by MIT's Technology Review magazine (2/08) as `a technology poised to change the world,' is beginning to make this possible.

We are in the midst of an explosion of information about people and their behavior, but most of it is noise.  Reality Mining sifts through this noise to discover the `honest signals’ hidden within: subtle patterns that reliably reveal our relationships with other people, and accurately predict our future behavior.

 

Honest signals are the true measures of our selves and our society, beginning with our mental functioning and extending to our cultural rhythms, and offer an unmatched window into our financial, cultural, and organizational health. By understanding these subtle patterns we can better understand ourselves, and begin to create true collective intelligences, as described in my book `Honest Signals,' published by MIT Press.
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Professor Alex (“Sandy”) Pentland is a pioneer in organizational engineering, mobile information systems, and computational social science. Sandy's focus is the development of human-centered technology, and the creation of ventures that take this technology into the real world.

He directs the Human Dynamics Lab, helping companies to become more productive and creative through organizational engineering, and oversees the Next Billion Network, established to support aspiring entrepreneurs in emerging markets, and the EPROM entrepreneurship program in Africa.  He is among the most-cited computer scientists in the world, and in 1997 Newsweek magazine named him one of the 100 Americans likely to shape this century.



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